How Reckitt Leverages Customer Experience Software To Scale
The pandemic transformed the way market researchers connected with consumers around the globe. With innovations in customer research platforms, CX, UX and Insights teams were not longer spending time and resources on in-person sessions. Instead, they were speaking with target audiences online at scale, and speeding the time to insights like never before.
Learn how Reckitt, a UK-based consumer packaged goods organization with global brand names such as Clearasil, Durex, Vanish, and Air Wick, was able to replace in-person consumer research quickly and effectively to connect with consumers.
Sai Pisipati, Global Consumer Insights & Analytics Manager at Reckitt, explains the power of seamlessly connecting with consumers around the world to build a large-scale consumer connects program:
Sign Up for our Newsletter
Related Customer Stories
How Haleon Got Legal, Regulatory, and Finance Talking Directly to Consumers
“Once they did their first consumer connect and talked to a real consumer, they all walked out amazed and inspired,…
“Once they did their first consumer connect and talked to a real consumer, they all walked out amazed and inspired,…
The New Research Contract
The New Research Contract: How Marketing and Insights Move Faster Together Based on qualitative research with 20 senior marketing leaders,…
The New Research Contract: How Marketing and Insights Move Faster Together Based on qualitative research with 20 senior marketing leaders,…
Research that Never Sleeps: How Reckitt Nutrition is Rethinking Consumer Intelligence
Most research doesn’t have a reach problem. It has an access problem. Studies get completed, reports get filed, and the…
Most research doesn’t have a reach problem. It has an access problem. Studies get completed, reports get filed, and the…