Nestle’s Innovation Journey: How Consumers Play an Invaluable Role

How do you empower marketers, product managers—even non-researchers—to connect directly with consumers and embed real customer voices at every stage of innovation?

Join us for a session where we’ll explore how Nestlé and Discuss are giving Nestlé cross-functional teams instant, self-serve access to deep customer insights—no research background required.

You’ll discover how Nestlé is building a repeatable model for customer-led innovation with a centralized, agentic market insights platform.

Don’t miss this opportunity to see how a “growth” mindset is breaking down silos, accelerating decision-making, and helping teams tap directly into real consumer emotions and behaviors—on demand.

Research Challenge

Nestlé needed a scalable, agile way to help non-researchers collect and act on customer feedback, without relying exclusively on centralized research teams.

Results

With Discuss, Nestlé teams now run both live and asynchronous research—including recent in-store shopper studies using video and photo tasks. AI-powered analysis extracts patterns and takeaways in minutes, making insight generation faster and more accessible than ever.

Business Impact

These insights have shaped product placement strategies, validated early assumptions, and accelerated time-to-market. More importantly, they’ve changed how Nestlé operationalizes customer closeness—embedding real human understanding into every phase of innovation.

What You’ll Learn

• How to empower any team member—regardless of role—to lead with insight
• How to blend live and self-paced qual to speed early-stage decisions
• How AI Agents cut time-to-insight and generate polished, stakeholder-ready outputs