Discuss.IO Releases a Qualitative Research Analytics Tool
Discuss.IO adds powerful ClipMaker video editing tool to its innovative webcam-driven qualitative market research platform
SEATTLE, December 18, 2013 – Discuss.IO announces the release of ClipMaker, a browser based analysis tool designed for market research video data. ClipMaker allows researchers to search the video data for easy analysis, presentation, or sharing. ClipMaker provides users with free transcriptions of video-recorded market research conversations. The recorded video is accessible from within the client’s Discuss.IO account approximately an hour after a the research interview is concluded. The keyword-searchable text transcript of the session is interactively linked with the video content. The video player is synchronized to the transcript that automatically jumps to the corresponding section in the video when you click on any word or phrase in the transcript. This makes it easy to locate and create clips of a particular portion of the research session. Video clips may be sequenced together into video highlight reels which can be shared or downloaded for presentations.
Discuss.IO is a cloud based qualitative market research platform offering researchers a suite of innovative, easy-to-use qualitative research tools.
According to Discuss.IO founder Zach Simmons, “Experience shows that each hour of video produced by traditional focus group research methods requires 5 additional manual hours for completion of the transcription, analysis, and editing processes. ClipMaker saves researchers over 90% of the time compared to traditional methods.”
At a fraction of the cost of traditional online alternatives or in-person interviews, Discuss.IO webcam discussions are a powerful, quick, and affordable way to deliver direct, nuanced consumer insights. Jim Longo, Discuss.IO founder, said, “current vendors offer transcription and manual video editing services as expensive add-ons costing thousands per project.”Jim Longo added, “We are providing ClipMaker for free as a solution to the challenges of tighter budget constraints and shorter deadlines.”
To learn how of online qualitative data collection can jumpstart your agile market research needs, contact Discuss.IO for a free demo.
Discuss.IO is a revolutionary online qualitative market research tool that leverages webcams and crowdsourcing to deliver accurate, cost-effective, on-demand consumer data to marketing decision makers. By powering real-time research conversations with targeted samples drawn from a worldwide panelist population of millions, Discuss.IO can begin generating usable data within minutes. At a fraction of the cost of traditional online alternatives or in-person interviews, Discuss.IO webcam discussions are a powerful, quick, and affordable way to deliver direct, nuanced consumer insights on a variety of market research topics: ad testing, brand and segment exploration, packaging design, product development and optimization, and web concepts.
Please visit www.discuss.io , email firstname.lastname@example.org, or call 866.557.6716 for more information.
Jim Longo is the VP of Research Solutions at Discuss.io, a consumer-connection platform for market research. He brings over 25 years of domain expertise in the market research industry. Jim is considered a thought leader with regards to online behavior and market research technology. He has consulted with brands and research agencies around the world on how to have insightful online conversations and was instrumental in building the first global online qualitative research practice at Harris Interactive (acquired by Nielsen). There, he led a team that conducted more than one thousand online groups in the first three years of its existence.