Brand Perception

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What is Customer Perception?

In general marketing terms, customer perception refers to customers’ awareness, their impressions, and their opinions about…

Beyond NPS: Understanding Customer Satisfaction with Qualitative Research

A net promoter score (NPS) is highly valuable when it comes to measuring overall customer loyalty…

Holding hands

Build Brand Advocates with Research Throughout the Customer Lifecycle

Today’s brands are more focused on going straight to their customers to get inside their minds…