Agile

Illustrated roadmap depicting stages of research: "Research Setup," "Collect Feedback," and "Uncover Insights," with tasks like interview coordination, tech checks, and sharing insights.

3 Key Takeaways from “Rethinking the Agile Manifesto for Research” Webcast

In the recent webcast, “Rethinking the Agile Manifesto for Research – And How to Put Experience at the Center,” Forrester…

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Start a Self Captures Free Trial in 3 Easy Steps

Self captured experiences are a critical component of understanding customers with context rich and scalable insights. That’s why Discuss launched…

Digital brain encircled by technology icons on a blue circular interface, symbolizing artificial intelligence and connectivity.

How Artificial Intelligence Fuels Consumer Insights

Artificial Intelligence (AI) has come a long way from gracing the pages of science fiction novels and movie screens featuring…

Diagram showing three agile sprints: Sprint I with phases from Analyze to Launch; Sprint II partially grayed, and Sprint III fully grayed, highlighting iterative development processes.

Agile Approaches to Consumer Insights

Think about which companies you know that have been able to adapt to change most rapidly. Chances are that the majority…

Gartner Consumer Trends 2021

2021 is the Year of Re-Connecting with Consumer and Agile Empathy

2020 created chaos, pain and uncertainty in our world. 2021 is off to a rough start but filled with progress…

Startup Business People on Presentation Workshop

Customer Empathy: Critical to the Goal of Consumer-Centricity

Buzz around “consumer-centricity” and “customer obsession” is alive and well. The implication of this ethos is that…