The 5 Critical Requirements to Enabling Consumer Closeness at Scale

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Everything has changed in two years: consumers, markets, research and leading organizations are recognizing that in times like these, it’s more important than ever to be even closer to the consumer. In this ‘Ted Talk’ style session, Co-founder and Chief Strategy Officer Jim Longo distills his years of experience in relation to the dramatic changes in consumer habits over the past two years.

In this session, originally presented at the 2021 TMRE, learn how some of the world’s largest brands are rethinking their strategies for driving customer centricity and empathy throughout their organization and come away knowing:

  • The 5 ‘secret’ ingredients for scaling customer empathy programs
  • Steps executive leadership should take to promote consumer empathy
  • How one global brand has rolled out a consumer closeness program at scale and the impact that this program has had

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