Rethinking the Agile Manifesto for Research Webinar
Discuss partnered with Forrester and Walnut Unlimited to unpack how to approach agile research to understand customers in the webinar: “Rethinking the Agile Manifesto for Research – And How to Put Experience at the Center.”
In a dynamic discussion on qualitative research and how to incorporate customer voices into design, product, and other brand decisions, Guy Maxwell, Head of Qual at Walnut Unlimited explained how current trends in customer behavior are impacting his brand clients. AJ Joplin, Senior Analyst for CX Research Practices and Tools at Forrester, explained new processes in agile research methodologies for co-designing innovation projects based on in-depth customer feedback.
Watch the video to learn how to integrate agile research into your workflow and how to overcome barriers when it comes to including key stakeholders in the insights process.
