Rethinking the Agile Manifesto for Research Webinar
Discuss partnered with Forrester and Walnut Unlimited to unpack how to approach agile research to understand customers in the webinar: “Rethinking the Agile Manifesto for Research – And How to Put Experience at the Center.”
In a dynamic discussion on qualitative research and how to incorporate customer voices into design, product, and other brand decisions, Guy Maxwell, Head of Qual at Walnut Unlimited explained how current trends in customer behavior are impacting his brand clients. AJ Joplin, Senior Analyst for CX Research Practices and Tools at Forrester, explained new processes in agile research methodologies for co-designing innovation projects based on in-depth customer feedback.
Watch the video to learn how to integrate agile research into your workflow and how to overcome barriers when it comes to including key stakeholders in the insights process.
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How To Change The Game With Generative AI in Market Research
Watch this exciting session on navigating the evolving terrain of generative AI in Market Research with…
Generative AI September Enhancements
Genie, Your Generative AI Assistant helps you distill hours of research in minutes.