It’s Not Just a Smartphone, It’s a Shopping Platform: How Unilever Improves the Mobile E-Commerce Experience through Qualitative Research and Shop-Alongs.

Mobile UX and qualitative research collide with mobile e-commerce. Join Jim Longo, Chief Strategy Officer-Discuss.IO as Oliver Bradley, Global eCommerce Experience Design Directory – Unilever, delivers a master class on what he’s learned about the positive impact of good Mobile UX on shopper behavior. He delivers a bevy of tips and examples on how mobile UX is different and requires a specific mindset learned from interviews with consumers and A/B testing.

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