How Unilever Improves the Mobile E-Commerce Experience
Mobile UX and qualitative research collide with mobile e-commerce. Join Jim Longo, Chief Strategy Officer-Discuss as Oliver Bradley, Global eCommerce Experience Design Directory – Unilever, delivers a master class on what he’s learned about the positive impact of good Mobile UX on shopper behavior. He delivers a number of tips and examples on how mobile UX is different and requires a specific mindset learned from interviews with consumers and A/B testing.
Sign Up for our Newsletter
Other Videos

Real Voices, Real Emotions, Real Connections: How AI is Powering Human-Centric Marketing
From the Digital Marketing World Forum (DMWF) | June 2025 In today’s fast-moving marketing landscape, building authentic connections with consumers…
From the Digital Marketing World Forum (DMWF) | June 2025 In today’s fast-moving marketing landscape, building authentic connections with consumers…

What Consumers Do vs. What They Say: Smarter Research in the Age of AI
From IIEX Europe | June 2025 In a world overflowing with data, the gap between what consumers say and what…
From IIEX Europe | June 2025 In a world overflowing with data, the gap between what consumers say and what…

Best Practices for Blending AI-Led and Human-Led Qualitative Research
From the Greenbook Insights Tech Showcase – Online Qual Market research has evolved more in the past two years than…
From the Greenbook Insights Tech Showcase – Online Qual Market research has evolved more in the past two years than…