How Danone Scaled Customer-Centric Marketing Globally in Under 6 Months

Customer expectations are shifting faster than ever and marketers are under more pressure to deliver messages, campaigns, and experiences that truly resonate with their target audiences. So how can global brands move with speed and stay deeply connected to consumers?

Join Danone and Discuss as they unpack how Danone transformed its approach to customer-centric marketing across 25+ countries in just six months. You’ll hear how they tapped into GenAI and a new AI Agent approach to get closer to consumers, accelerate insight gathering, and bring empathy into the heart of their campaigns and innovation process.

You’ll walk away with insights on how to:

• Reduce the time from insight to campaign
• Launch messaging that reflects real human needs
• Create programs and products customers love
• Build internal momentum for marketing that’s rooted in human understanding

Whether you’re shaping messaging, building campaigns, or driving brand growth, you’ll walk away with a clear playbook for scaling human centricity and a few mindset shifts that might just change how your team works.