Fireside Chat with Stan Sthanunathan
It’s Empathy Stupid!
How Insights Professionals Need to Own Consumer Feelings and Not Just Their Digits.
Stan Sthanunathan, former EVP of CMI for Unilever, shares his perspective from his long career in the insights profession including:
- What it takes for insights to get a permanent seat at the C-Suite table (hint, if you are talking about getting a seat, you may be the meal at the table)
- The power of connecting the entire organization to the consumer directly
- What AI means to the insights function (it’s NOT Artificial Intelligence)
- Why consumer empathy is critical in your business success
- Advice to up and coming insights profession
Sign Up for our Newsletter
Other Videos
Research that Never Sleeps: How Reckitt Nutrition is Rethinking Consumer Intelligence
Most research doesn’t have a reach problem. It has an access problem. Studies get completed, reports get filed, and the…
Most research doesn’t have a reach problem. It has an access problem. Studies get completed, reports get filed, and the…
Closing the Distance: How Haleon Wired Consumer Closeness Into the Way They Work
Great insights don’t always win. In pharma and OTC, the people making decisions are often the furthest from the consumer,…
Great insights don’t always win. In pharma and OTC, the people making decisions are often the furthest from the consumer,…
How Mondelēz Built Always-On Consumer Intelligence Across 29 Markets with AI and Human Research
“A senior stakeholder asked me a question in the morning. By end of day I had an answer grounded in…
“A senior stakeholder asked me a question in the morning. By end of day I had an answer grounded in…