Discuss.io Founder, Zach Simmons, recently published an article with The Marketing Society.
Read it here
In it, Zach discusses how access to data, both quantitative and qualitative, about consumers’ behavior has traditionally been limited by departmental silos. The voice of the consumer has long been in the exclusive domain of market research, limiting other stakeholders’ opportunity to engage in conversations with consumers for themselves. Too often, these silos result in a disconnect in what consumers actually want and what brands believe consumers will want.
By breaking down silos and allowing nontraditional stakeholders have the opportunity for greater consumer engagement that will drive them to make better, real-time business decisions that will lead to reduced time to market, successful products, and more effective marketing. Increasingly, brands are seeing opportunities to adopt the processes and tools to democratize the voice of the consumer, enabling many stakeholders to engage in conversations with consumers, so that everyone can prosper. If these are the kinds of challenges your teams face, we would love to hear from you.
Zach Simmons is the Founder and president of Discuss.io. Zach has 20 years of experience building software. Prior to founding Discuss.io, he was the Technical Product Manager for Amazon Web Services (S3) where he ran the team that built the infrastructure that now powers a significant percentage of the modern Internet. Zach holds an MBA from the University of Chicago Booth School of Business.
An entrepreneurial leader, Zach is passionate about building disruptive and agile SaaS based market research startups as an alternative to traditional market research. Seeing a need for change within the Industry, Zach launched Discuss.io, bringing Market Research to the digital age.