Videos
Research Reinvented: How to Master GenAI and Ensure You’re Not Left Behind
The rules of market research have been rewritten and teams that don’t adapt are being left behind. Traditional approaches can’t…
Seduced by Data, Ghosted by Emotion: Rekindling Human Intimacy in the Age of AI
From the Quirk’s New York Event | July 2025 As AI-driven solutions rapidly evolve within the qualitative research landscape, the…
A Look into Discuss Now AI Interview Solution
Meet Discuss Now. Always on, always listening, always delivering market insights at the speed and scale of a survey. An…
How Dexcom is Powering Smarter, Human-Centric Marketing with Discuss
“With Discuss, we have everybody from marketing supervisors to VPs engaging in live conversations with our consumers and driving a…
How Mastercard Blends Human-Led Research and AI to Close the Consumer Say-Do Gap with Discuss
“We’re a small but mighty team. What we really want to do is focus on delivering the insights, not the…
Real Voices, Real Emotions, Real Connections: How AI is Powering Human-Centric Marketing
From the Digital Marketing World Forum (DMWF) | June 2025 In today’s fast-moving marketing landscape, building authentic connections with consumers…
What Consumers Do vs. What They Say: Smarter Research in the Age of AI
From IIEX Europe | June 2025 In a world overflowing with data, the gap between what consumers say and what…
Best Practices for Blending AI-Led and Human-Led Qualitative Research
From the Greenbook Insights Tech Showcase – Online Qual Market research has evolved more in the past two years than…
How Danone Gained 6 Years of Consumer Understanding in 6 Months with Discuss
“With Discuss, we’ve gained more in-depth understanding of our consumers in the past 6 months than the past 6 years….
How Danone Transformed its Approach to People Centricity in 6 Months
From the Quirk’s London event | May 2025 As customer expectations, buying habits and perceptions continue to evolve more rapidly…