Discuss Reaches New Heights With Generative AI Innovation and Platform Growth in 2023

Overall Usage of its People Experience Platform up by 50% in 2023 with the integration of GenAI tools

SEATTLE, February 6, 2024Discuss, the trailblazing leader in consumer insights, announces its contributions to the market in 2023, setting benchmarks for the industry. In a year marked by exceptional growth and innovation, Discuss’ People Experience Platform witnessed a 50% increase in overall usage, speaking to its seamless user experience and streamlined path to insights.

A key milestone for Discuss in 2023 was a remarkable high double-digit year-over-year surge in subscription revenue, a testament to the company’s financial strength and the increasing demand for the platform’s innovative solutions in the consumer insights space.

In response to this heightened demand, Discuss strategically expanded its team, recording a significant increase in employee headcount. In its commitment to supporting its growing global customer base, Discuss strategically grew its team, with a majority of new hires located outside of North America, spanning regions such as EMEA, LATAM, and APAC. The company emphasizes the importance of hiring exceptional talent in strategic roles and locations across the globe.

On the product side, key innovation milestones included being the first to market with GenAI capabilities along with continued expansion of asynchronous features. The introduction of Genie, Discuss’ suite of GenAI tools, addresses the frictions and obstacles inherent in driving actionable insights from what was previously seen as unstructured data. Now, with just a click, market researchers can summarize multiple interviews, find key themes, and even quotes related to those themes.

The innovation continued with Discuss’ new seat-based model that enables unlimited qual research, incentivizing and enabling more research to be done without incurring additional cost or complexity.

Adam Mertz, Chief Growth Officer at Discuss, commented on the future of next-gen market research, stating,

“I’m excited to see Discuss be seen as the heartbeat to deep customer understanding by so many organizations across the globe. We recognize the imperative need to challenge and reshape the traditional model of qualitative research, which has long-awaited rejuvenation. At Discuss, our dedication to innovation, particularly through the integration of GenAI, is enabling our customers to truly embrace this new era of market research.”

Discuss received industry accolades throughout the year, including recognition as a Strong Performer in the Q2 2023 Experience Research Platforms Report and consecutive leadership positions in G2 Grid Reports or User Research Software and Consumer Video Feedback. The company also secured the top position in the Consumer Video Feedback Momentum Grid and received the Analytics and Business Intelligence category award at the APPEALIE SaaS Awards for the second consecutive year.

As Discuss continues to shape the future of consumer insights, the company remains dedicated to innovation driving next-gen insights and providing clients with unparalleled value in the market research landscape.


About Discuss
Unlocking the power of innovation to drive next-gen insight, Discuss stands as a purpose-built platform, meticulously designed by researchers for researchers. We believe in the transformative impact of truly listening, understanding, and valuing customers’ experiences, recognizing their critical role in fostering empathy and human centricity. Trusted by hundreds of thousands of Market Insights, CX, and UX professionals worldwide, Discuss goes beyond data points, delivering in-depth insights in real time and reshaping customer relationships. As a pioneering leader in the qualitative market research space, our platform is the choice of global brands and agencies, including Unilever, Viking Cruises, Ipsos, KraftHeinz, HP, Reckitt, and Mastercard, enabling them to make more informed strategic decisions faster than ever before. For a deeper understanding of how Discuss is redefining the standards for success in consumer research, visit www.discuss.io.

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