Discuss on Milk Video

Discuss Co-Founder and Chief Strategy Officer Jim Longo on Milk Video, “12 Tips on How to Create Amazing Video Testimonials”:
It was Maya Angelou who said, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” When it comes to testimonial videos, this means getting your customers to focus on how they feel as a result of using your product or service. By highlighting a customer’s sentiment, you are identifying value beyond what speaks to your value prop. For example, if you are a B2B SaaS company, a customer could explain that, as a result of streamlining a workflow through the tools you provide, they’ve impressed their superiors, become more productive, and grown professionally. So it’s not just about what you did or provided, it’s about how it made them feel on a more personal level.
Sign Up for our Newsletter
Related Articles

Discuss Marks Another Landmark Year: Celebrating Record-Breaking Growth and Industry-First Innovation in 2024
Seattle, WA – January 29, 2025 – Discuss, the end-to-end, global market insights platform celebrates another year of record growth,…
Seattle, WA – January 29, 2025 – Discuss, the end-to-end, global market insights platform celebrates another year of record growth,…

Discuss in Greenbook – Future-Proof Your GenAI Strategy for Qualitative Research
Discuss Co-Founder and Chief Strategy Officer, Jim Longo in Greenbook The world of qualitative research is abuzz with GenAI – and for good…
Discuss Co-Founder and Chief Strategy Officer, Jim Longo in Greenbook The world of qualitative research is abuzz with GenAI – and for good…

Discuss Named #1 for Best Relationships, Best Results, and Best Usability in G2 Winter Reports
Achieving Leadership Recognition for the 9th Straight Quarter in Consumer Video Feedback & User Research Seattle, WA – December 17,…
Achieving Leadership Recognition for the 9th Straight Quarter in Consumer Video Feedback & User Research Seattle, WA – December 17,…