Discuss Co-Founder and Chief Strategy Officer Jim Longo on Milk Video, “12 Tips on How to Create Amazing Video Testimonials”:

It was Maya Angelou who said, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” When it comes to testimonial videos, this means getting your customers to focus on how they feel as a result of using your product or service. By highlighting a customer’s sentiment, you are identifying value beyond what speaks to your value prop. For example, if you are a B2B SaaS company, a customer could explain that, as a result of streamlining a workflow through the tools you provide, they’ve impressed their superiors, become more productive, and grown professionally. So it’s not just about what you did or provided, it’s about how it made them feel on a more personal level.

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