Discuss Joins the Science of CX Podcast

Discuss Co-Founder and Chief Strategy Officer Jim Longo joins Science of CX Podcast host and CX Connoisseur Steve Pappas.

Jim Longo and Steve Pappas talk about the evolution of qualitative market research and how it has developed into an indispensable customer support tool. By paying attention to emotions, brands can make better decisions by involving the customer in the product and service-making process.