Discuss Ranked in GeekWire 200 as Top PNW Startup

Discuss was recently recognized as a top startup in the Pacific Northwest (PNW) by GeekWire, a national technology news site with strong roots in the Seattle region and a large audience of loyal, tech-savvy readers around the globe. The GeekWire 200 is a ranked index of Pacific Northwest startups using publicly available data to identify the tech companies most popular and trending among key online communities. The ranking is generated each month from GeekWire’s Startup List, a comprehensive directory of more than 1,300 Pacific Northwest tech startups, including Washington, Oregon and Idaho, and British Columbia.

This year’s “deal mania” shook up the ranks of companies on GeekWire’s list, with a flurry of M&A, IPO and SPAC deals moving several top 10 companies off the list — they “graduate” after going public or getting acquired — which created room for new entrants.

This is Discuss’s inaugural listing — according to GeekWire: “Six startups made their debut on the GeekWire 200 or returned to the list in November: Relish, DroneSeed, Lockstep, iUNU, Discuss and Center.”

Blue Origin, the private space company founded by Jeff Bezos, continues to rank No. 1. This year, the Kent, Wash.-based company marked a milestone with its first human suborbital flight.

2021 was a banner year for Discuss, as the company recently announced that it had reached a 63 percent increase in revenue compared to H1 2020, and signed over 50 new customers, including Target, Ford and Ryder, as well as agencies like Gongos,Inc. and Leede Research Group. Additionally, Discuss launched several new platform capabilities to adapt to a more agile consumer environment as COVID-19 accelerated the need for organizations to operate digitally and across mobile more efficiently.

“We are thrilled to be recognized as one of the top startups in an impressive list of the Pacific Northwest’s most groundbreaking technology companies,” said Simon Glass, CEO of Discuss. Simon credits the year’s many successes to its commitment to innovation and supporting CX, UX and insights teams working to turn people’s experiences into insights.

Just a few of the many innovations that helped continue to fuel Discuss’s growth in 2021 included:

  • Respondent Management: a central DIY hub allowing organizations to reduce friction in the consumer insights process by creating and managing their own panels and databases
  • Mobile Screen Sharing: a specialized app that enables customers to see every tap, scroll, zoom, or pinch in real time on smartphones or tablet screens. With the ability to see the respondent’s face, voice and body language, in addition to real-time movement on their devices, companies can inform product and application development, digital experiences, usability and more.
  • Artificial Intelligence-powered Insights Tools: a suite of intelligence tools that includes sentiment analysis, tagging, and unique theme finding capabilities to help companies bridge live consumer conversation sessions and the insights gathered.
  • Zoom and other Video Upload Capabilities: a key feature that allows researchers to upload any video into a searchable customer experience library. CX Collections effectively extracts insights in minutes rather than days by working in combination with Augmented Insights.

Discuss remains dedicated to providing innovative solutions to in-house teams at leading brands, as well as agencies and consultancies around the world. Anticipating further transformations in qualitative research in 2022, the company’s leadership recently strategized around a new vision and tagline: “Turning Experiences Into Insights.”


To read GeekWire’s complete press release, click here.

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