Discuss Co-Founder and Chief Strategy Officer Jim Longo in Informa Connect:
The digital transformation of online qualitative research has been a boon to chief insights officers looking to scale. Virtual customer feedback has meant greater access to respondents, their voices…and their personally identifiable information (PII).
This brave new world of greater access to respondents has also left insights professionals and the companies they work for more vulnerable to privacy violations, security weaknesses and data breaches — especially those in financial, healthcare, and pharmaceutical industries, or in regions with stricter compliance regulations like the European Union.
That’s because, while automation has moved the needle in how qualitative research can scale, most tech-enabled management systems don’t elegantly address security and compliance vulnerabilities inherent in online respondent management.
Why should marketing insights professionals, including chief insights officers, product marketers and other CMI researchers care? While your company may not think that security is an issue, there is a growing gulf between how secure organizations think they need to be vs. how concerned consumers are about privacy.
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