Discuss in E-Commerce Times — Big Business Can Learn About Customer Closeness From D2C Brands
Discuss Chief Strategy Officer Jim Longo in E-Commerce Times:
News of direct-to-consumer (D2C) prescription glasses retailer Warby Parker and its IPO in late September put all eyes on the D2C pioneer’s business model. Warby reached a $6 billion valuation, 50 percent higher than its valuation in 2020, with much fanfare and anticipation for similar IPOs like that of D2C sneaker retailer Allbirds.
Selling directly to people online rose significantly through the pandemic, with 78 percent of consumers valuing convenience even more now than before Covid-19, according to Salesforce’s State of the Connected Consumer report.
The future looks bright for the Warby Parkers of the world that are built on the consumer direct selling model. What does this mean for enterprise retailers, heavily reliant upon global distribution networks?
