Discuss in Quirk’s Media – Transcending Borders with Human-Centric Qualitative Research
Discuss’ Co-Founder and Chief Strategy Officer, Jim Longo, in Quirk’s Media
Businesses are recognizing the importance of understanding consumer behavior on a global scale. Human centricity, a philosophy placing consumers at the heart of business strategies, has shifted the focus from quantitative data to the nuanced insights provided by qualitative research. However, conducting qualitative research on a global scale presents unique challenges.
Yet, with rapidly evolving innovations in technology, particularly gen AI, conducting next-gen qualitative research on a global scale has become not only feasible but also essential for businesses striving to stay competitive.
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