Closing the Distance: How Haleon Wired Consumer Closeness Into the Way They Work

Great insights don't always win. In pharma and OTC, the people making decisions are often the furthest from the consumer, and when that gap exists, other things fill it. Haleon is changing that. This session unpacks how they're putting the consumer in the room across functions, building instinct at every level, and making sure the voice of the consumer lands where it counts.

Key Takeaways: 

• Why the biggest barrier to consumer-led decisions isn't data, it's distance
• How to build consumer instinct across an org, not just inside the insights team
• Getting the consumer voice into the room when decisions are actually being made