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Build What People Will Buy - Guide to build tech products

Why is the rate of tech product failure so high, and why do so many high tech companies fail? The short answer is it really comes down to a lack of customer alignment. Obtaining, recording and incorporating customer feedback is critical.

This guide discusses how to conduct qualitative and quantitative research at every stage of the hardware and/or software technology product lifecycle for you build successful products.

Having real conversations with real users to discover their motivations and the emotions that form the basis for their decisions every day is what every product manager must thrive to do.



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