Qualitative Research Software: Five Prime Benefits

Thank you for the picture, Kutakizukari

Thank you for the picture, Kutakizukari

Qualitative research software only began picking up demand recently. Bandwidth, increasing net literacy, and a slew of other factors make such programs more attractive each year. More affordable than yesterday’s in-person qualitative methods, online options also make connecting with participants far simpler and faster.

Markets and their expectations are changing at increasingly fast rates. Even more, traditional qualitative methods are failing to keep pace. Goes without saying, typical qualitative marketing research proposals have changed over the past five years. Effectiveness and opportunity both suffer from the inefficiency. Today’s customers expect responsive, culturally relevant products and content. The quicker the better too, as leveraging recent headlines always helps grab attention. Going in blind, however, rarely offers the same return as accurate market appeal.

Online qualitative market research is custom-suited to today’s content and product development rates. Speed and participant access are intrinsic to the process, as is simplifying logistics. As qualitative research data analysis picks up pace, so can market calibration. Perfect for Agile development methods, near all qualitative research software can easily plug into more traditional development cycles as well.

Top Five Benefits

The concepts behind qualitative research can seem simple: analyze customer opinion and reaction to stimulus and questions. How this happens, to whom, and for what purpose all affect overall takeaway. Going to a qualitative research marketing agency is many enterprises’ best bet for valid data and direction. As mentioned, such data and direction increases in value depending on the speed it arrives.

Online methods deliver more input with farther-reaching implications, sure, but only with the right process. Online qualitative research has steadily grown over the past five years, and there are certain standards that all agencies should uphold.


The internet allows instant input 24/7, not to mention feedback within 24 hours. Online qualitative research agencies should offer results within a far faster timeline than traditional firms. Discuss.io, for instance, can offer results in little as 48 hours after scheduling.


Every opinion matters in marketing, but there is a world of difference between central and periphery targets. Discuss.io and other credible agencies make sure to apply advanced screenings when finding participants.


The internet is global, with more and more users browsing websites each year. Discuss.io partners with local agencies to draw upon over 20 million volunteers, offering instant access to unprecedented variety. Creating online qualitative research focus groups require more than just reviewing basic surveys, though. Expect screenings to include pre-interviews and other golden standards.


While more convenient and encompassing, any qualitative interview is only good as its detail. Discuss.io makes the point to include streaming HD video, and any platform should do so at minimum. Bandwidth efficiency matters as well, and researchers should expect video streams without any apparent delay.


Real time inferences are vital for interviews, yes, but review makes all the difference as well. Platforms should always include the tools to record and examine reaction and opinion For instance, Discuss.io includes auto-synched transcripts with keyword search, video clip maker, screen share, and other features. In all, the features streamline data analysis in qualitative research by a tremendous capacity.

Sign Up for our Newsletter