Discuss.io 360 Immersion

Today, we are very excited to announce the launch of Discuss.io 360 Immersion. You can now view a 360 degree video stream on the Discuss.io platform, bringing you one step closer to consumers’ lives.

Our team has worked really hard over last few months to deliver this product. What initially started as an idea over drinks has now become a product line that is receiving tremendous interest. Often times, when you are pushing the envelope in the industry, your efforts are met with skepticism. However, we have determined to never let that dampen our motivation to break boundaries and think outside the box. We see it as our mission to bring brands as close as possible to consumers, and the launch of 360 Immersion is one more step we’re taking in that direction.

February 20, 2017 1:00 am PST

Discuss.io 360 Immersion – Looking Through Consumers’ Eyes: Discuss.io Launches Immersive Experience for Qualitative Market Research Using 360 Degree Camera and Virtual Reality Headset

SEATTLE, WA– Discuss.io, a video conferencing platform that uses web browsers and webcams to connect marketers with consumers in as few as 48 hours, announced today the launch of Discuss.io 360 Immersion. You can now view a 360 degree video stream on the Discuss.io platform, bringing you one step closer to consumers’ lives. This offering makes it possible for marketing and insights teams to observe in-home ethnographies as they happen in real-time through the use of a low-cost headset that is typically used for virtual reality applications. Observers are able to immerse themselves into the participant’s environment… Read more. 

With our immersive product line, brands no longer need to rely on claimed behavior, they can observe actual behaviors and get into the minds of the consumers. At Discuss.io, we are committed to building engaging products that can replicate interpersonal interaction, at faster speeds, all while removing the friction in conducting market research and eliminating the frustration and inefficiencies caused by traditional in-person methodologies.

To launch a new product takes immense work from many teams. Thank you to the Engineering, Operations, Marketing and Sales teams for helping to make this happen. 
#onward
Zach Simmons

The market research industry has remained shockingly stagnant over the past half-century. With the launch of this new immersive technology, Discuss.io is pushing the envelope in market research. We are excited to expand our product offerings and intend to continue to advance the capabilities of market research through innovative and effective new technologies.

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