The focus group has gone digital. While face-to-face studies have proven excellent for gauging body language and real-time feedback, online qualitative research gives companies a...

Businesses try as much as possible to keep brands, model names and slogans consistent across international markets as much as possible for obvious reasons. Sometimes...

“I just want to talk to a customer” — Having used video conferencing tools like Skype and WhatsApp in their personal lives, clients sometimes tell...

Think about which companies you know that have been able to adapt to change most rapidly. Chances are that the majority...

Often, when we think about the customer, we think of them only in their roll at the end of the process...