The world is more omni-channel than ever, with customers expecting a consistent experience across their computer, mobile, and in-person touchpoints with your company. But traditional...

Jim Longo is the newly appointed Chief Strategy Officer of Discuss.io. A pioneer in the insights industry for over thirty years, he recently shared some...

At the center of the consumer buying process, purchasing is the main step to revenue and profit. The purchase stage is divided into two different...

To deliver the best Customer Experience (CX), you have to know, not assume, what your customers want from your brand. Simply put: assumptions about customer...

KEY TAKEAWAYS Marketing demand generation programs that focus on generating interest or “leads” and transforming prospects into customers should be modified at each stage of the...

Many aspects of life that were once handled in person have now moved online and, somewhat surprisingly, that move has yielded some positive results. The increase...