How to Find the Right Target Audience, Every Time

Recruiting research participants can be one of the most difficult aspects of qualitative projects.

But when you do find the right respondents that authentically share how they think and behave your project may have the power to create a buzz in your organization.

That’s why it is crucial to know the most important skills for developing recruiting criteria. Following these simple steps you can make sure you are developing the right recruiting criteria to find your ideal target audience:

  • Review your research objective
  • Write your initial bullet point profile of your ideal research participants
  • Add detail to your behavioral requirements
  • Add detail to the demographic requirements

In the video above, you will learn how you can talk to the right audience, every time.

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