Recruiting research participants can be one of the most difficult aspects of qualitative projects.
But when you do find the right respondents that authentically share how they think and behave your project may have the power to create a buzz in your organization.
That’s why it is crucial to know the most important skills for developing recruiting criteria. Following these simple steps you can make sure you are developing the right recruiting criteria to find your ideal target audience:
- Review your research objective
- Write your initial bullet point profile of your ideal research participants
- Add detail to your behavioral requirements
- Add detail to the demographic requirements
In the video above, you will learn how you can talk to the right audience, every time.
Want to learn the most important skills gathered from qualitative industry experts?
Sign Up for our Newsletter
3 Steps to Creating an Intriguing Screener
The reality is that people are busy. They don’t want to take the time to answer…
How to Design a Consumer Empathy Study
It’s tempting to consider starting a market research project with a totally open mind. You find…