Understanding Consumers
What Is Vibe Coding for Market Insights? And Why It Matters for Modern Marketers
By Adam Mertz, Chief Growth Officer at Discuss Let’s be honest. Most marketers don’t wake up thinking, “I need to…
Leveraging Discuss to Harness the Power of Customer Insights
“People don’t buy what you do; they buy why you do it.” ― Simon Sinek, Start with Why: How Great…
In-Home Usage Testing: Everything You Need to Know
Imagine you’re a market researcher for a company that produces a best-selling wireless bluetooth speaker. Your product has proven to…
How Artificial Intelligence Fuels Consumer Insights
Artificial Intelligence (AI) has come a long way from gracing the pages of science fiction novels and movie screens featuring…
Teams and Discuss: The New Way to Extract More Insights in Less Time
What do a product manager at a global entertainment company, a small customer experience team at an e-commerce platform, and…
Zoom and Discuss: The New Way to Extract More Insights in Less Time
What do a product manager at a global entertainment company, a small customer experience team at an e-commerce platform, and…
Get Pinpoint Accurate Personas Using Qualitative Research
Whether you need to understand a user base for a go-to-market strategy or are looking to build customer awareness across…
Putting the Person into E-Commerce Personalization
E-commerce shoppers are more than an a data point or part of a predictive algorithm. Big “P” Personalization requires insight…
Gain a Business Edge with Our Smart Video Platform
In looking for a video platform to effectively engage with customers and perform the market research you need, don’t…
Remote User Interviews Are Finally Having Their Moment
Travel and in-person meetings may not be part of our work-life right now, but user interviews have never been more…