Consumer Centricity

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Making the Consumer Part of Your Innovation Team

Often, when we think about the customer, we think of them only in their roll at the end of the process…

From Observation to Insight to Strategy: The Evolution of Innovation

Many people think that innovation starts with the proverbial “big idea,” the imaginary bulb that lights…

Impact of Corona Virus on marketing

The COVID-19 Impact on Customer Relationship Marketing

The coronavirus pandemic has upended life as we know it – for now. It has brought…

The Organizational Benefits of Practicing Customer Empathy

In our personal relationships, the role of empathy is clear. The best relationships are founded on…

Democratizing Market Research: How Consumers Can Participate in the Brand Experience

As consumers evolve, they have begun making purchasing decisions not just for themselves, but based on…

2020

This Year, Resolve to Make a Habit Out of Conversations with Customers

Countless brands talk about customer centricity as being a part of their culture, and that trend…

Rolling out consumer closeness at Telenet

Just this past week in Amsterdam, Discuss.io Co-Founder and VP of Research Solutions, Jim Longo was…

Gen Z and qual: 5 tips for your next study

Just when brands started to understand Millennial consumers, a new challenge arrived – Generation Z. These young consumers (born after 1998) account for $44 billion in spending power…

Making it easier to understand the consumer

Every year, GreenBook publishes the GRIT Report and exposes which new trends and innovations are on the minds of the suppliers and brands within the Insights industry…

Consumer-Closeness: Valuable Across the Organization

When was the last time you talked to your customer? Many of us know and appreciate the value of understanding…