Consumer Centricity
Why Your Business Needs a Multicultural Marketing Strategy
A recent Ad Age article highlights a notable trend that some companies are taking a stand to keep DEI at…
Human Centricity on the Rise: ​​Navigating the New Era, Part 3
How to unlock human centricity at scale with a key mindset shift In Part 1 of this blog series, I…
3 Ways to Design for Empathy & Human Centricity
By Adam Mertz, Chief Growth Officer at Discuss Introduction I recently had the opportunity to moderate a compelling discussion between…
Human Centricity on the Rise: ​​Navigating the New Era, Part 2
Explore the strategies driving success as global leaders prioritize human centricity in future-proofing consumer insights In the first blog of…
Human Centricity on the Rise: ​​Navigating the New Era, Part 1
Unpacking the 2024 GRIT Insights Practice Report: Key Takeaways and Trends for Qualitative Research The consumer insights industry is experiencing…
Empathy Blindness: The Cost of Not Being Consumer-Centric
Bain & Company found that organizations that effectively implemented consumer-centric strategies outgrew their market competitors by 4% – 8%. Failing…
5 Ways to Build a Customer-Centric Product Development Cycle
Enhancing Innovation through Customer-Centric Product Development In an effort to create products that people love, many product managers are independently…
Redefining Empathy: 5 Strategies to Drive Human Centricity with Qualitative Research
Overcoming Traditional Qualitative Research Challenges with Next Gen Solutions Human centricity is crucial for businesses, prioritizing consumer needs, preferences, and…
Customer Centric Business Strategies: Putting People at the Heart of Business
Businesses know that customers are more than just data points. They’re individuals with unique needs, preferences, values, and goals. To…
Mastering a Consumer-Centric Approach for Business Growth
When was the last time you felt truly heard by a company? Not just as another sale or a statistic,…