Avoiding Negative Brand Perception

When brands are considering launching a new product, packaging or advertisement, it’s critical that they solicit the feedback of consumers. Consumers offer a diversity of perspectives that can get lost or forgotten after countless internal meetings and hours spent in conference rooms. When launching a new product, one home improvement retailer was sure to solicit consumers’ perspectives in order to avoid negative brand perception – read more about their experience below.

Consumer closeness leads to a greater understanding of consumers. Start a conversation with Discuss.io to learn more about how to launch a consumer engagement initiative in your organization.