Many people think that innovation starts with the proverbial “big idea,” the imaginary bulb that lights…
Whether you need to understand a user base for a go-to-market strategy or are looking to…
A net promoter score (NPS) is highly valuable when it comes to measuring overall customer loyalty…
From burnout to boredom, breakdown to even blessings, the COVID-19 pandemic made an indelible impression on…
On RBDR, an established podcast famed for providing marketing insights you won’t find anywhere else, Discuss’s…
Key Takeaways: Customer service (feel the love) is key to repeat or new product purchases for…
At the center of the consumer buying process, purchasing is the main step to revenue and…
KEY TAKEAWAYS Marketing demand generation programs that focus on generating interest or “leads” and transforming prospects…
KEY TAKEAWAYS: To remain competitive, brands must learn to understand consumers at every stage of the…
KEY TAKEAWAYS: While quantitative analytics provide data points from the customer journey, qualitative analytics will…
