Consumer Behaviour

Illustration of a man in a suit catching winged lightbulbs with a net, symbolizing capturing ideas and harnessing consumer insights.

From Observation to Insight to Strategy: The Evolution of Innovation

Many people think that innovation starts with the proverbial “big idea,” the imaginary bulb that lights up above an inventor’s…

A couple sits on a couch, smiling and looking at a tablet. The man holds a credit card. Bright room with a window in the background.

Get Pinpoint Accurate Personas Using Qualitative Research

Whether you need to understand a user base for a go-to-market strategy or are looking to build customer awareness across…

Person smiling and holding a smartphone. A floating interface displays a satisfaction survey with a happy face selected and checked, highlighting the success of qualitative research in capturing genuine feedback.

Beyond NPS: Understanding Customer Satisfaction with Qualitative Research

A net promoter score (NPS) is highly valuable when it comes to measuring overall customer loyalty and satisfaction, in turn…

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The Post-COVID Consumer: What’s Changed and What Are the Opportunities?

From burnout to boredom, breakdown to even blessings, the COVID-19 pandemic made an indelible impression on consumers across geographies and…

A smartphone on a tripod captures two people sitting and discussing, one holding a tablet to review the voice of the customer. The background is artistically blurred.

Consumer Conversations Reign Supreme for Achieving Empathy

On RBDR, an established podcast famed for providing marketing insights you won’t find anywhere else, Discuss’s CSO Jim Longo discussed…

Customer retention

Customer Lifecycle Research: How to Gain Consumer Insights at the Retention Stage

Key Takeaways: Customer service (feel the love) is key to repeat or new product purchases for current customers. Transforming customers…

Purchasing online.

How to Use Qualitative Research for Insights at the Purchase Stage

At the center of the consumer buying process, purchasing is the main step to revenue and profit. The purchase stage…

Customer journey

Customer Lifecycle Research: How to Gain Consumer Insights at the Consideration Stage

KEY TAKEAWAYS Marketing demand generation programs that focus on generating interest or “leads” and transforming prospects into customers should be modified…

Customer journey map

Customer Lifecycle Research: How to Gain Consumer Insights at the Awareness Stage

KEY TAKEAWAYS: To remain competitive, brands must learn to understand consumers at every stage of the customer lifecycle, especially the…

Increase conversions

How to Improve Your Conversion Rate Using Qualitative Analytics

KEY TAKEAWAYS:   While quantitative analytics provide data points from the customer journey, qualitative analytics will help you understand the…