As they launched a new spin-off of a well-loved product, one chocolate brand prioritized developing closeness to their consumers in order to ensure that the new product aligned with their expectations from the brand. In order to do this, they wanted to test the product with occasional and frequent users. They shipped the new product to each of the participants’ homes and, over the span of a week, had conversations with 30 consumers around the United States. The short timeframe of this project allowed them to test their new product and go to market faster. Read more about their in-home testing, live video conversations below.
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