As they launched a new spin-off of a well-loved product, one chocolate brand prioritized developing closeness to their consumers in order to ensure that the new product aligned with their expectations from the brand. In order to do this, they wanted to test the product with occasional and frequent users. They shipped the new product to each of the participants’ homes and, over the span of a week, had conversations with 30 consumers around the United States. The short timeframe of this project allowed them to test their new product and go to market faster. Read more about their in-home testing, live video conversations below.[/vc_column_text]
Consumer closeness leads to a greater understanding of consumers. Start a conversation with Discuss.io to learn more about how to launch a consumer engagement initiative in your organization.
Zach Simmons is the Founder and president of Discuss.io. Zach has 20 years of experience building software. Prior to founding Discuss.io, he was the Technical Product Manager for Amazon Web Services (S3) where he ran the team that built the infrastructure that now powers a significant percentage of the modern Internet. Zach holds an MBA from the University of Chicago Booth School of Business.
An entrepreneurial leader, Zach is passionate about building disruptive and agile SaaS based market research startups as an alternative to traditional market research. Seeing a need for change within the Industry, Zach launched Discuss.io, bringing Market Research to the digital age.
