Blog - Discuss.IO


Qualitative Research Is Alive And Kicking

Qualitative research is alive and kicking – a review from Qual360 North America 2014

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Discuss.IO Releases Interceptor to Enable Hybrid Quant/Qual Market Research

Discuss.IO announces the release of Interceptor, a browser-based scheduling tool designed for qualitative market research. Interceptor allows researchers to recruit live webcam respondents from surveys, social media and market research online communities (MROCs). Researchers simply define when they are available to conduct interviews and add a link to their survey or social media page. Interceptor...

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Online Qualitative Research For Your Remote User Testing

Online Qualitative Research for your Remote User Testing Online Qualitative Research is an effective tool for remote user testing, especially when combined with webcam interviews. Here are some best practices for conducting these interviews. Plan Your Questions Carefully During your interviews, you want to ask questions that can help you increase the usability of your...

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Four Ways to Use On-Demand Qualitative Research

Four Ways to Use On-Demand Qualitative Research As a marketing executive or brand manager you’re faced with decisions all day long that might effect the short- or long-term survival of your product or brand. Wouldn’t it be great to have on-demand qualitative research at your fingertips to help make those decisions? Here’s some ways you...

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Interviewing Humans

Interviewing Humansby Erika Hall- Published in User Research ∙ The goal of interviewing users is to learn about everything that might influence how the users might use what you’re creating. Good interviewing is a skill you develop with practice. The great myth is that you need to be a good talker. Conducting a good interview is actually...

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Multi-method & Case-centered Research: When the Whole is Greater Than the Sum of its Parts

Research Design ReviewMulti-method & Case-centered Research: When the Whole is Greater Than the Sum of its Parts August 19, 2013 Multi-method research enables the qualitative researcher to study relatively complex entities or phenomena in a way that is holistic and retains meaning. The purpose is to tackle the research objective from all the methodological sides....

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Why this qualitative researcher pushes to debrief

Why this qualitative researcher pushes to debriefEight discussion groups across two markets means sixteen hours of consumer insights to process. And really, that’s sixteen hours interrupted by back-room conversations, mandatory conference call participation and distracting emails, texts and, let’s be honest, social media notifications. Add to all that typical road warrior woes like time zone...

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5 Steps to a Better Qualitative Research Experience

Alert! Magazine First Quarter 2014 5 Steps to a Better Qualitative Research ExperienceCorporate market researchers are doing more with less. Along with fewer resources comes an increased need to provide action-focused insights and create more value for internal business units. Delivering better, more actionable insights (even when resources are constrained) requires focus and solid partnerships....

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Six ways to bring insight to innovation

Six ways to bring insight to innovationWe live in an era of big data and big analysis. The direction of our organizations is supposed to be driven by the numbers. But Alessandro Di Fiore, a Rome-based strategy and innovation consultant who works with European multinationals, worries that this thirst for numbers is dampening innovation. “I...

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Webcam Real-time Focus Groups & IDIs

Webcam Real-time Focus Groups & IDIsWebcam/Video conferencing has been available for more than a decade, but has had slow adoption for qualitative research until recently, when high-speed internet penetration increased and tight economic conditions limited travel for in-person research. Now that participants and clients are becoming familiar with mobile videoconferencing in their personal and professional...

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