Why this qualitative researcher pushes to debrief
- Posted on: February 17th, 2014
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Why this qualitative researcher pushes to debriefEight discussion groups across two markets means sixteen hours of consumer insights to process. And really, that’s sixteen hours interrupted by back-room conversations, mandatory conference call participation and distracting emails, texts and, let’s be honest, social media notifications. Add to all that typical road warrior woes like time zone...