Unifying Innovation: The Power of Centralized Platforms in Qualitative Research

Play Video

We all love the magic of qual. But conducting it is…HARD. It’s often a giant game of telephone trying to find the perfect (and available) moderator for your project, coordinating across multiple partners, and the agonizingly long wait for insights that you need now. We know the pain, because as researchers we’ve lived it too.

Discover how to accelerate your workflows, foster improved collaboration, and enhance scalability and flexibility with the power of integrated solutions. Learn how to foster resilience within your research endeavors, through the concept of platformication, the idea of bringing multiple technology solutions together to consolidate your processes.

Join buzzback’s Senior VP of Research & Strategy, Liz White, and Discuss’ Co-Founder and Chief Strategy Officer, Jim Longo, as they delve into the problems facing the qualitative research field right now and how to stay ahead in this constantly evolving space. 

Sign Up for our Newsletter

Other Videos

A woman in workout attire sits beside an exercise ball, with text promoting Dexcom's approach to human-centric marketing with Discuss.

How Dexcom is Powering Smarter, Human-Centric Marketing with Discuss

“With Discuss, we have everybody from marketing supervisors to VPs engaging in live conversations with our consumers and driving a…

A person pays with a Mastercard at a payment terminal; overlaid text discusses Mastercard using research and AI to close the consumer say-do gap with Discuss.

How Mastercard Blends Human-Led Research and AI to Close the Consumer Say-Do Gap with Discuss

“We’re a small but mighty team. What we really want to do is focus on delivering the insights, not the…

A promotional banner for a webinar titled "Real Voices, Real Emotions, Real Connections: How AI is Powering Human-Centric Marketing" featuring Jill Postoak and Georgie Farmer.

Real Voices, Real Emotions, Real Connections: How AI is Powering Human-Centric Marketing

From the Digital Marketing World Forum (DMWF) | June 2025 In today’s fast-moving marketing landscape, building authentic connections with consumers…