Haleon’s New Human Centric Approach to Demand Spaces

From the TMRE Orlando Conference | December 2024

Getting health in more hands is a pillar of Haleon’s go-forward growth strategy. A key element of this strategy is driving more conversations with more people across the matrix of demand spaces that they serve, which go far beyond traditional demographic categories.

In this session, Haleon’s US Portfolio Insights Lead, Litthya Baez, and Discuss’ Co-Founder & Chief Strategy Officer, Jim Longo, walk through how Haleon’s Consumer and Shopper Insights team is radically transforming their approach to understand how consumers behave, what they prefer, and why they choose certain products at specific times.

In this video, Litthya shares:

• Haleon’s demand spaces and the impact of human centricity can have on demand spaces
  
• Specific examples such as in the women’s wellness space, where this new approach led to learning a wealth of knowledge about key categories
  
• Where Haleon is planning to go in 2025 and beyond in creating a central internal hub for all of these in-depth conversations and the technology to help glean insights faster than ever before