Research Reinvented: How to Master GenAI and Ensure You’re Not Left Behind

The rules of market research have been rewritten and teams that don’t adapt are being left behind. Traditional approaches can’t keep up with today’s demand for rapid, iterative decision-making. What used to take weeks or months can now happen in hours, and the combination of scale, speed, and deep human understanding is no longer a trade-off. It’s a requirement.

Join guest speakers Rowan Curran, Forrester Principal Analyst and leading expert on GenAI platforms, and Principal of Research, Robin Lindberg from Quadrant Strategies, in a forward-looking panel discussion facilitated by Jilleun Eglin, Sr. Director of Product at Discuss. This interactive session will explore how the rise of GenAI is transforming the research landscape and what teams need to do now to avoid being disrupted by the very tech that could empower them.

Together, they’ll unpack:

• Steps to enable GenAI across teams, so anyone — from researchers to executives — can vibe code market insights faster than ever.
• What’s needed to scale global qualitative research without sacrificing depth or human understanding
• Real-world examples for combining qual and quant to accelerate innovation, campaign development, and product iteration
• Why GenAI isn’t just another tool, it’s a paradigm shift for how smarter decisions get made