How Leading Brands Innovate With Empathy By Using The Latest Digital Qualitative Techniques

In this video session in the Innovation Insights Summit 2023, Jim Longo – Co-Founder & Chief Strategy Officer of Discuss and Jill Postoak – Sr Product Marketing Manager break down how generative AI capabilities in Qual Research are literally saving users dozens of hours in analyzing responses and creating summary reports for Brands.


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Presentation slide on AI Agent approach to market insights by Adam Mertz, Chief Growth Officer at Discuss, with social media and contact info on a purple gradient background.

A Growth Game-Changer: The AI Agent Approach to Market Insights

From The MarTech Conference | March 2025 Marketing teams thrive — or fail — based on how well they optimize…

How HP is using AI Agents to Drive Agile, Customer-Centric Innovation

HP is surfacing key insights in minutes with AI Agents, even insights from around the globe. And with the ability…

How HP is Driving Customer-Centric Product Innovation with AI Agents and Discuss

“It can be a struggle, even for us experienced researchers, to get an accurate assessment across many interviews and hours…