How HP Brings Product Teams Closer to Customers and the Impact of GenAI Agents

Play Video

From the Quirk’s LA Event | February 2025

As customer expectations evolve rapidly, how can product teams stay ahead? Join Sapna Mistry, Director of Insights, Commercial Computing Division at HP and Jilleun Eglin, Senior Director of Product at Discuss as we explore how HP integrates real-time customer insights into its agile design methodology, ensuring decisions are driven by meaningful feedback. We dive into HP’s vision for the future of product insights and the key factors that drive success.

In this session, you’ll see how AI agents are transforming research, accelerating iteration cycles and fostering deeper collaboration between product teams and customers. We will explore how AI-driven insights power customer-centric innovation, shorten development timelines and lead to products that truly meet market needs.

In this video Sapna shares:

  • How HP turns customer feedback into agile, customer-centric design.
  • The key factors behind HP’s success in product innovation.
  • How gen AI agents accelerate research, iteration and decision-making.

Sign Up for our Newsletter

Other Videos

Nestle’s Innovation Journey: How Consumers Play an Invaluable Role

How do you empower marketers, product managers—even non-researchers—to connect directly with consumers and embed real customer voices at every stage…

Webinar slide titled "Research Reinvented: How to Master GenAI and Ensure You’re Not Left Behind," featuring speakers from Forrester, Quadrant Strategies, and Discuss.

Research Reinvented: How to Master GenAI and Ensure You’re Not Left Behind

The rules of market research have been rewritten and teams that don’t adapt are being left behind. Traditional approaches can’t…

A webinar slide titled "Seduced by Data, Ghosted by Emotion: Rekindling Human Intimacy in the Age of AI" with photos and titles of Jim Longo and Stan Sthanunathan.

Seduced by Data, Ghosted by Emotion: Rekindling Human Intimacy in the Age of AI

From the Quirk’s New York Event | July 2025 As AI-driven solutions rapidly evolve within the qualitative research landscape, the…