How HP Brings Product Teams Closer to Customers and the Impact of GenAI Agents
From the Quirk’s LA Event | February 2025
As customer expectations evolve rapidly, how can product teams stay ahead? Join Sapna Mistry, Director of Insights, Commercial Computing Division at HP and Jilleun Eglin, Senior Director of Product at Discuss as we explore how HP integrates real-time customer insights into its agile design methodology, ensuring decisions are driven by meaningful feedback. We dive into HP’s vision for the future of product insights and the key factors that drive success.
In this session, you’ll see how AI agents are transforming research, accelerating iteration cycles and fostering deeper collaboration between product teams and customers. We will explore how AI-driven insights power customer-centric innovation, shorten development timelines and lead to products that truly meet market needs.
In this video Sapna shares:
- How HP turns customer feedback into agile, customer-centric design.
- The key factors behind HP’s success in product innovation.
- How gen AI agents accelerate research, iteration and decision-making.
Sign Up for our Newsletter
Other Videos
Best Practices for Blending AI-Led and Human-Led Qualitative Research
From the Greenbook Insights Tech Showcase – Online Qual Market research has evolved more in the past two years than…
From the Greenbook Insights Tech Showcase – Online Qual Market research has evolved more in the past two years than…
How Danone Gained 6 Years of Consumer Understanding in 6 Months with Discuss
“With Discuss, we’ve gained more in-depth understanding of our consumers in the past 6 months than the past 6 years….
“With Discuss, we’ve gained more in-depth understanding of our consumers in the past 6 months than the past 6 years….
How Danone Transformed its Approach to People Centricity in 6 Months
From the Quirk’s London event | May 2025 As customer expectations, buying habits and perceptions continue to evolve more rapidly…
From the Quirk’s London event | May 2025 As customer expectations, buying habits and perceptions continue to evolve more rapidly…