What if the future of insights isn’t about better platforms but entirely new ways of working?
AI is changing how insights are generated, connected, and activated across the business. The shift is already underway.
Join Discuss and Forrester for a forward-looking conversation on what comes next, featuring guest speaker, Senem Biyikli, Analyst at Forrester, following the latest Forrester Wave™: Experience Research Platforms, Q1 2026
In this session, we’ll cover:
- What the 2026 Forrester Wave™ reveals about where experience research platforms are delivering and where the market is heading
- How AI is reshaping research and design workflows, including team structures and required skills
- Why high-quality human-centered data is the make-or-break factor for AI that actually works
- How to move from conducting research to activating intelligence across the full business
