The 5 Critical Requirements to Democratizing Research

Play Video

In this UXDX session, Discuss SVP of Marketing Adam Mertz explains how leading companies are rethinking their strategies to drive customer-centricity and customer empathy throughout their organizations. As customer insights increase in importance, the need to democratize insights across teams and departments has also been on the rise.

Customer feedback that can be easily accessed and shared is the shortest route to driving evidence-backed business decisions. When every team, from design, engineering, to product and marketing can see and hear the voice of the customer, not only can organizations work quickly to drive better customer experiences, but they can drive empathy across the business as well.

Through this session, gain actionable insights that can help you scale customer empathy across your teams, including:

  1. Tactics for minimizing the work and administration for engaging respondents
  2. Tools and systems that maximize gaining in-depth insights
  3. Real-world examples of the results from implementing these tactics, tools and systems

 

Sign Up for our Newsletter

Other Videos

How Danone Transformed its Approach to People Centricity in 6 Months

From the Quirk’s London event | May 2025 As customer expectations, buying habits and perceptions continue to evolve more rapidly…

AI-Powered Insights for Product Innovation with HP

From the TMRE@Home Virtual Event | April 2025 In today’s fast-paced market, staying ahead requires real-time insights, rapid iteration, and…

Presentation slide on AI Agent approach to market insights by Adam Mertz, Chief Growth Officer at Discuss, with social media and contact info on a purple gradient background.

A Growth Game-Changer: The AI Agent Approach to Market Insights

From The MarTech Conference | March 2025 Marketing teams thrive — or fail — based on how well they optimize…