Building Connects Programs for Consumer Empathy

Jim Longo dives into the details and benefits of building a consumer connects program with client stories, realities from experience and key elements for success. This was delivered the Quirk’s Virtual Conference in February 2021 and is 21 minutes long.

Sign Up for our Newsletter

Other Videos

Research that Never Sleeps: How Reckitt Nutrition is Rethinking Consumer Intelligence

Most research doesn’t have a reach problem. It has an access problem. Studies get completed, reports get filed, and the…

Closing the Distance: How Haleon Wired Consumer Closeness Into the Way They Work

Great insights don’t always win. In pharma and OTC, the people making decisions are often the furthest from the consumer,…

How Mondelēz Built Always-On Consumer Intelligence Across 29 Markets with AI and Human Research

“A senior stakeholder asked me a question in the morning. By end of day I had an answer grounded in…