Best Practices for Blending AI-Led and Human-Led Qualitative Research
From the Greenbook Insights Tech Showcase – Online Qual
Market research has evolved more in the past two years than in the two decades before it. To keep up, researchers need more than just human-led methods or AI alone — they need the power of both.
In this session with Sarah Taylor, Product Marketing Manager at Discuss, you’ll learn five best practices to help you combine AI-led efficiency with human-led depth, so you can capture real understanding at the speed your business moves.
To learn more about combining the best of both worlds for AI interviews and human-led conversations, explore our Discuss Everything solution.
Sign Up for our Newsletter
Other Videos
Meta Monetization UX Playbook: Research at the Pace of Innovation
In today’s data-driven digital landscape, truly transformative innovation remains rooted in understanding people. Join Peter Lively, former UX Researcher and…
In today’s data-driven digital landscape, truly transformative innovation remains rooted in understanding people. Join Peter Lively, former UX Researcher and…
How Danone Scaled Customer-Centric Marketing Globally in Under 6 Months
Customer expectations are shifting faster than ever and marketers are under more pressure to deliver messages, campaigns, and experiences that…
Customer expectations are shifting faster than ever and marketers are under more pressure to deliver messages, campaigns, and experiences that…
Nestle’s Innovation Journey: How Consumers Play an Invaluable Role
How do you empower marketers, product managers—even non-researchers—to connect directly with consumers and embed real customer voices at every stage…
How do you empower marketers, product managers—even non-researchers—to connect directly with consumers and embed real customer voices at every stage…