AI Adoption is Tablestakes. ResTech ROI is the Real Standard.
From IIEX North America in Washington D.C. | April 2026
You’re likely already paying for AI and research technology, but how do you define what you’re actually getting back from the investments?
Join Cayleigh McCarthy, VP of Global Customer Success at Discuss, and Afshin Mohamadi, Partner at Quadrant Strategies, as they take a candid look at how leading teams move past experimentation, simplify bloated tech stacks, and improve ROI across speed, quality, utilization, and outcomes—while making smarter operating decisions in the face of tight budgets and rising expectations.
Key Takeaways:
- How leading teams define and measure ROI when AI and research tech become table stakes
- Ways to drive real adoption without slowing teams down or forcing change that doesn’t stick
- How to handle budget, timeline and ROI pressure while delivering faster, cheaper research, without sacrificing insight quality