Discuss Blog
Exclusive blogs and information about market insights & analytics, user experience (UX), customer experience (CX), GenAI, and more.
How research leaders are scaling qualitative research with AI, and what Forrester found when they looked under the hood
By Adam Mertz, Chief Strategy Officer, Discuss Discuss is an AI-powered market research platform named a Leader in the Forrester…
Lessons from a packed room in Frankfurt about AI research strategy
By Adam Mertz, Chief Strategy Officer, Discuss Recently, our team was in Frankfurt for Succeet, one of the leading market…
What a panel with three AI-only competitors taught me about AI research strategy
By Adam Mertz, Chief Strategy Officer, Discuss At Succeet in Frankfurt earlier this month, I sat on a panel with…
Language Shouldn’t Be the Bottleneck
By Jilleun Eglin, Executive Director of Product, Discuss Global qualitative research has always included a hidden tax: language barriers. The…
Always-On Listening Meets Human Insight: Turning Continuous AI Research Into Confident Decisions
The Allure of Always-On Research (And Why It’s So Tempting) There’s something deeply appealing about the idea of always-on research….
Human-in-the-Loop Isn’t a Safeguard—It’s a Competitive Advantage
For a while, “human-in-the-loop” has sounded like the corporate equivalent of a seatbelt. Necessary.Responsible. A compliance checkbox. It’s often described…
From Signals to Stories: Why AI Needs Human Researchers to Turn Patterns Into Meaning
If you’ve spent any time looking at AI-generated research dashboards lately, you’ve probably had this moment: The themes look clean….
Insight Is Not Impact: Why Human Judgment Is the Missing Link Between AI Findings and Business Action
January is for planning. February is for pressure-testing. By now, leadership teams have dashboards full of data. AI has surfaced…
The Trust Economy of Research: How Human Presence Increases Confidence in AI-Powered Insights
AI can generate insight. But can it generate belief? That distinction — capability versus credibility — is shaping the next…
The New Qual Stack: How AI and Human Insight Are Redefining Qualitative Research
The Myth of Replacement—and the Reality of Reinvention Few topics spark as much debate in research circles right now as…
What the 2026 Forrester Experience Platforms Wave Says About the Future of Research
Discuss was named a Leader in The Forrester Wave™: Experience Research Platforms, Q1 2026 and received the highest score in…
We Took a Big Swing. Now Discuss is a Leader in The Forrester Wave™: Experience Research Platforms, Q1 2026
By Adam Mertz, Chief Strategy Officer, Discuss A couple of years ago, we made a call: the way experience research…