Discuss Blog
Exclusive blogs and information about market insights & analytics, user experience (UX), customer experience (CX), GenAI, and more.
Garbage at Scale: Why AI-Only Qual Research Misses the Mark
At Quirks NYC, Discuss Co-Founder Jim Longo took the stage with Stan Sthanunathan, a legend in the insights industry and…
From Research Projects to Insight Flows: Vibe Coding Is Rewiring the Way We Learn From Customers
By Adam Mertz, Chief Growth Officer at Discuss In my first post in this series, I explained vibe coding: originally…
Shatter Assumptions. Spark New Ideas. Join Me In London on September 25th.
By Adam Mertz, Chief Growth Officer at Discuss What if the most powerful shift in market insights isn’t AI but…
How AI and Human-Led Research Are Rewriting the Rules of Qualitative Insights: Inside Our Q3 2025 Release
By Adam Mertz, Chief Growth Officer at Discuss What if the future of research wasn’t either/or? What if it was…
What Is Vibe Coding for Market Insights? And Why It Matters for Modern Marketers
By Adam Mertz, Chief Growth Officer at Discuss Let’s be honest. Most marketers don’t wake up thinking, “I need to…
When to Use Human-Led vs AI-Led Interviews for In-Depth Customer Feedback
AI is everywhere right now. It’s in your inbox. It’s on your social media. It’s taking notes in your meetings. …
6 Ways AI Agents are Redefining Global Human Understanding
Shatter surface-level thinking and build true human understanding with AI Agents We’re overwhelmed by data—but starved for connection. In an…
Discuss Employee Spotlight – Jen
The “Discuss Employee Spotlight” is a Q&A series dedicated to showcasing all of the amazing talent at Discuss. For this…
How AI Agents are Reinventing the Future of Market Insights
The world of artificial intelligence is moving at lightning speed, and the concept of AI agents has brought about the…
Discuss Employee Spotlight – Carolina
The “Discuss Employee Spotlight” is a Q&A series dedicated to showcasing all of the amazing talent at Discuss. For this…
Why Your Business Needs a Multicultural Marketing Strategy
A recent Ad Age article highlights a notable trend that some companies are taking a stand to keep DEI at…
5 Trends Shaping the Future of Qualitative Insights
By Jim Longo, Co-Founder & Chief Strategy Officer at Discuss Each year, the Greenbook Research Industry Trends (GRIT) Business &…