Discuss Blog
Exclusive blogs and information about market insights & analytics, user experience (UX), customer experience (CX), GenAI, and more.
Research Reinvented: Scaling global qualitative research without losing the human touch
This is the fourth article in our five-part series based on the webinar we hosted with Forrester and Quadrant Strategies,…
10 Billion Tokens Later: Why Discuss Was Recognized by OpenAI and What It Means for the Future of Qualitative Research
10 Billion Tokens Later: Why Discuss Was Recognized by OpenAI and What It Means for the Future of Qualitative Research…
Research Reinvented: Forrester on how AI has transformed research in just a few years
This is the third article in our five-part series based on the webinar we presented with Forrester and Quadrant Strategies,…
3 Steps to Choosing AI Research Partners You Can Count On
At Quirks NYC, Discuss Co-Founder Jim Longo and Stan Sthanunathan, industry legend and Executive Chairman of i-Genie.AI, made it clear…
The Pixie Dust Factor: A Market Researcher’s Unique Value in an AI World
At Quirks NYC, Discuss Co-Founder Jim Longo teamed up with Stan Sthanunathan, insights industry legend and Executive Chairman of i-Genie.AI…
Research Reinvented: Forrester on agents for the research and insights world
This is the second article in our five-part series based on the webinar we presented with Forrester and Quadrant Strategies,…
Research Reinvented: Straight Talk about The Agentic Revolution with Forrester
This blog series grows out of Research Reinvented: How to Master GenAI and Ensure You’re Not Left Behind, a live…
Augmented, Not Artificial: The Future of Qual Research
At Quirks NYC, Discuss Co-Founder Jim Longo joined Stan Sthanunathan, industry legend and Executive Chairman of i-Genie to look ahead…
Nestlé’s Accelerator Shows What Happens When the Whole Company Listens
By Jill Postoak, Director of Marketing, Discuss When I joined Nestlé’s Audrey Burke on stage recently at the Insights Association’s…
Speed Kills: AI Saves Time. Use That Time Wisely.
At Quirks NYC, Discuss Co-Founder Jim Longo joined industry legend and Executive Chairman of i-Genie.AI Stan Sthanunathan to explore how…
Garbage at Scale: Why AI-Only Qual Research Misses the Mark
At Quirks NYC, Discuss Co-Founder Jim Longo took the stage with Stan Sthanunathan, a legend in the insights industry and…
From Research Projects to Insight Flows: Vibe Coding Is Rewiring the Way We Learn From Customers
By Adam Mertz, Chief Growth Officer at Discuss In my first post in this series, I explained vibe coding: originally…