Featured Article

Customer Lifecycle Research: How to Gain Consumer Insights at the Consideration Stage

KEY TAKEAWAYS Marketing demand generation programs that focus on generating interest or “leads” and transforming prospects into customers should be modified at each stage of the...

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Discuss.io Promotes Jim Longo to Chief Strategy Officer to Fuel Continued Growth and Innovation that Is Scaling Online Qualitative Research.

Building on the record growth of Discuss.io in 2020, Jim Longo, PRC - Co-founder and former SVP of Sales & Research Solutions has been promoted...

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Customer Lifecycle Research: How to Gain Consumer Insights at the Awareness Stage

KEY TAKEAWAYS: To remain competitive, brands must learn to understand consumers at every stage of the customer lifecycle, especially the awareness stage. At the awareness...

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2020 Silver Linings – Four Major Improvements to Discuss.io Smart Video Platform

  We started 2020 with the intention of making the platform simpler, smarter, and more secure. Despite the changes and challenges of the year, we are...

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Online Interviews: A New Level of Intimacy in Consumer Research

Many aspects of life that were once handled in person have now moved online and, somewhat surprisingly, that move has yielded some positive results. The increase...

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Featured Article

The Best Zoom Alternative for Market Research

Time and time again we meet companies who have cobbled together a complex system that allows them to use Zoom or similar generic video platforms...

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