A net promoter score (NPS) is highly valuable when it comes to measuring overall customer loyalty and satisfaction, in turn increasing the likelihood that customers...

Whether you need to understand a user base for a go-to-market strategy or are looking to build customer awareness across the business, creating accurate user...

Ask most agencies managing enterprise-level market research (MRX) projects, and they’ll tell you they have a love/hate relationship with their end-of-year workload. In the final months...

This post was originally published in Research World. The pandemic forced many agencies and global brands that traditionally relied on in-person focus groups and interviews for...

The pandemic accelerated adoption of digital experiences at an unprecedented rate. It seemed like the switch was flipped almost overnight and suddenly even the most...

From burnout to boredom, breakdown to even blessings, the COVID-19 pandemic made an indelible impression on consumers across geographies and demographics. While the catalyst was...