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Online Interviews: A New Level of Intimacy in Consumer Research

Many aspects of life that were once handled in person have now moved online and, somewhat surprisingly, that move has yielded some positive results. The increase...

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What Is Qualitative Analytics, and Why Does It Matter?

Consumer-centric brands go to great lengths to understand and anticipate what consumers want and need at every stage of the customer or product lifecycle. With...

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The Best Zoom Alternative for Market Research

Time and time again we meet companies who have cobbled together a complex system that allows them to use Zoom or similar generic video platforms...

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Build Brand Advocates with Research Throughout the Customer Lifecycle

Today’s brands are more focused on going straight to their customers to get inside their minds and cater to their needs than ever before. They’re...

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What Is Online Qualitative Research and How Is It Done in 2020?

The focus group has gone digital. While face-to-face studies have proven excellent for gauging body language and real-time feedback, online qualitative research gives companies a...

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