How to create lookup moments in your research

If a picture is worth a thousand words, then a video is worth even more. Video can provide a more immersive and impactful experience. There is something about hearing feedback directly from real people that cause stakeholders to sit up and take note. 

3 tips to make the most of your video research and create look-up moments: 

Review video and transcripts to find key moments. This can be a time-consuming task, which is why choosing a technology with searchable and interactive transcripts is key. Distill hours of video in record time with keyword search, quickly navigate to sections of the conversation, and easily identify speakers.  

Video editing doesn’t need to be complicated. With the right technology, even a novice can create, edit and trim clips, and create video sizzle reels with video, images, slides, and transitions. Really wow stakeholders with professional-looking reels that tell a story.

Incorporate the footage into your report. Once you have analyzed your footage, incorporate it into your report and bring your data to life. Video can add a level of transparency and authenticity to the insights, which can increase its credibility. Use clips and video reels to illustrate key points and findings. Be sure to share access to the video, so that other researchers can easily access the footage for further analysis.

Overall, adding video to your qualitative research reports can provide valuable insights into the data you have collected and can enhance the overall impact of your findings. By planning ahead, recording and editing footage, analyzing it and incorporating it in the report, you can ensure that you are providing a complete picture of the research data you have collected.

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