Market Research
5 Trends Shaping the Future of Qualitative Insights
By Jim Longo, Co-Founder & Chief Strategy Officer at Discuss Each year, the Greenbook Research Industry Trends (GRIT) Business &…
Navigating Tomorrow: A Glimpse into the Future of Market Research in 2024
Author: Jim Longo, Co-founder & Chief Strategy Officer As a veteran with over 30 years in the market research industry,…
Qualitative Research: Understanding the Goal and Benefits for Effective Analysis
As market trends evolve at lightning speed in the age of digital transformation, having an intimate understanding of consumer desires…
The Importance of a Market Research Analyst: Key Benefits and Skills
As the world becomes increasingly data-driven, understanding market trends is more crucial than ever for business success. Among the many…
Forrester and G2 Reports Explained
In this short video, Discuss’ Chief Growth Officer, Adam Mertz, highlights three recent industry reports and their implications for choosing…
Navigating Qualitative Research with Generative AI: Challenges and Best Practices
Qualitative research is a valuable method for exploring complex topics that cannot be easily measured quantitatively. With in-depth interviews, focus…
2024 Latest Market Research Software for Business: Tools, Trends, and Analysis
In an era of rapid digital transformation, leveraging the right market research software can catapult your business to new heights….
Leveraging the Expertise of a Market Research Analyst for Informed Decisions
A market research analyst uncovers helpful facts by studying data about customers, business rivals, and the market. With tools like…
The Ultimate Guide to Conducting a Focus Group Discussion
Immerse yourself in the minds of your target audience and unravel key insights that drive your success – enter the…
Uncover Valuable Insights through Meticulous Qualitative Data Analysis
Conducting meticulous qualitative data analysis allows you to understand non-numerical data in depth, aligned with the objectives of the study….