Design Thinking

Viewing a product on mobile and desktop

Mobile UX Research for Conversion Rate Improvements

A mobile phone is not a desktop or laptop and we have to stop treating them the same. Tapping, pinching,…

Hexagonal diagram depicting design thinking stages: Empathize, Define, Ideate, Prototype, Test, in blue, green, orange, red-orange, and red hexagons respectively.

What is design thinking and why should I care about it?

Perhaps you’ve heard mutterings of design thinking. Maybe you’re thinking to yourself “what is this and why should I care about it…