By Adam Mertz, Chief Growth Officer at Discuss
What if the most powerful shift in market insights isn’t AI but how we choose to use it?
The way we do research – and to be honest, the way we make decisions – has changed more in the last two years than in the last two decades. Suddenly everyone’s talking about AI, automation, speed, scale. And sure, those things matter.
But with all this change, do we risk losing track of what we’re actually trying to understand? Are we moving fast… but missing the stuff that actually matters?
To get to the answers, we don’t need more reports or dashboards. We need real conversations. With people who get it. People like you.
Why This Customer Summit, And Why Now?
We created this summit because our customers wanted more face-to-face learning, more unfiltered conversation, and more chances to connect with peers who are navigating similar challenges.
It’s exciting to see so many of our customers like Nestle, Mondelez, Tata, Unilever, Kraft Heinz, Mars, Haleon, Reckitt, Harrods, Hello Fresh, Gen Digital and many others already registered for this event and can’t wait to talk in person with everyone.
Whether you’re leading research, pushing product strategy, or trying to better understand your customers, you’ll walk away with:
- Fresh thinking on how transforming human understanding requires a hybrid approach of AI- and human-led qual
- A sneak peek at new innovations from Discuss
- An expert-led workshop on AI-led interviews
- Best practices from your peers on turning insights into action
- And of course, plenty of time to connect with your community over a relaxed happy hour
You’ll Hear From…
- Me (Adam Mertz) on where the industry’s headed and why “shatter assumptions” isn’t a slogan – it’s strategic
- Jilleun Eglin, our Senior Director of Product, on how we’re building AI with researchers in mind
- Your fellow Discuss customers, like Renault, who’ll share unfiltered stories of what’s working (and what’s not)
And because the best ideas often come from each other, we’ll wrap with a casual happy hour where you can connect with your peers and grab some Discuss swag (and maybe win a pair of Meta Glasses).
You don’t need me to tell you our industry is changing fast. We all need spaces to step back, exchange ideas, and rethink the way we work.
So if you’re ready to shatter assumptions and spark new ideas, this is your afternoon. I’d love to see you in person but if getting to London is a stretch, please join virtually. Hope to see you there!
Register now