Jim Longo
5 Trends Shaping the Future of Qualitative Insights: Key Findings from the 2024 GRIT Business & Innovation Report
By Jim Longo, Co-Founder & Chief Strategy Officer at Discuss Each year, the Greenbook Research Industry Trends (GRIT) Business &…
Navigating Tomorrow: A Glimpse into the Future of Market Research in 2024
Author: Jim Longo, Co-founder & Chief Strategy Officer As a veteran with over 30 years in the market research industry,…
Making the Consumer Part of Your Innovation Team
Often, when we think about the customer, we think of them only in their roll at the end of the process…
Customer Experience Management Software (CEM)
How your clients perceive your brand is shaped by all of their interactions and moments with your company and helps…
The COVID-19 Impact on Customer Relationship Marketing
The coronavirus pandemic has upended life as we know it – for now. It has brought about daily changes that…
Beyond the Numbers: Brands Must Understand the Culture Guiding the Consumer Experience
Research is essential to the success of any brand. Both before and after going to market with new products, brands…
The Organizational Benefits of Practicing Customer Empathy
In our personal relationships, the role of empathy is clear. The best relationships are founded on connection and understanding. In…
This Year, Resolve to Make a Habit Out of Conversations with Customers
Countless brands talk about customer centricity as being a part of their culture, and that trend is growing. Forrester predicts…
Building Your Customer Insights Brain
“I just want to talk to a customer” — Having used video conferencing tools like Skype and WhatsApp in their…
Principles of Innovation: Access the Voice of the Consumer Early & Often
Have you ever been in a room and felt a buzz in the air? Like everyone there is on their game and excited to do something big? For me, that’s how I know I’m with a passionate crowd of people.