Jim Longo

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Making the Consumer Part of Your Innovation Team

Often, when we think about the customer, we think of them only in their roll at the end of the process…

customer experience management

Customer Experience Management Software (CEM)

How your clients perceive your brand is shaped by all of their interactions and moments with…

Impact of Corona Virus on marketing

The COVID-19 Impact on Customer Relationship Marketing

The coronavirus pandemic has upended life as we know it – for now. It has brought…

Beyond the Numbers: Brands Must Understand the Culture Guiding the Consumer Experience

Research is essential to the success of any brand. Both before and after going to market…

The Organizational Benefits of Practicing Customer Empathy

In our personal relationships, the role of empathy is clear. The best relationships are founded on…

2020

This Year, Resolve to Make a Habit Out of Conversations with Customers

Countless brands talk about customer centricity as being a part of their culture, and that trend…

Building Your Customer Insights Brain

“I just want to talk to a customer” — Having used video conferencing tools like Skype…

Principles of Innovation: Access the Voice of the Consumer Early & Often

Have you ever been in a room and felt a buzz in the air? Like everyone there is on their game and excited to do something big? For me, that’s how I know I’m with a passionate crowd of people.

Mondelez and Philips talk consumer-centricity at IIeX EU

I recently had the pleasure of speaking on stage with Neslihan Kocak of Mondelez and Anna-Sterre Mees of Philips Electronics at IIeX…

It all started with a conversation

Jim Longo, co-founder and VP of Research Solutions at Discuss.io, was recently published in Research Live.

Read it here

In this article, Jim walks us through the origins of market research and the story of an innovator, Dr. Paul “Doc” Smelser of P&G. Doc Smelser is credited as the driving force that figured out how brands could learn what consumers really wanted. How did he do it…